I am a communicator. I use websites, social media and print to tell stories. I have started magazines, redesigned websites and re-invigorated existing publications. I have improved every media brand I have been associated with.
I've written about home furnishings, hotels, food and beverage, food processing, health and nutrition, residential and commercial construction, and remodeling.
Though the subject matter differs, these magazines share common traits: They are written and edited smartly, they present information clearly, and they are part of a multi-channel communications strategy. Take a look at what I've achieved for publishers and for readers.
Currently, I am the editor in chief of BNP Media's Dairy Foods. I run the editorial operations, encompassing a web site, print magazine, blog and social media (including Twitter, Facebook and LinkedIn). By any measure, social media interaction has increased since I joined Dairy Foods.
The Best New Dairy Products campaign was a social media project using Twitter (#BestDairy2012), Facebook and a website. Major food CPGs got behind it and drove traffic to a website's polling page. In all, the campaign generated 36,000 votes in six weeks. One CPG even developed a Twitter contest based around this campaign.
I have tightened the editing, redesigned the website, redesigned the magazine and introduced new content and authors. I have reached out to readers to contribute Op-Ed essays, jump-started communications with a long-dormant editorial advisory board, spoken at industry gatherings, and gone on the road to interview leading dairy processors.
I was on the team that redesigned the website. Through SEO and frequent updates, monthly visits have more than doubled in six months.Here's what some co-workers and associates have to say:
“Jim excelled at making every retailer he knew feel like they were the most important contributor to the publication. That is what makes him a phenomenal editor!” Kit Bolliger, Owner, Yellow Tulip & Company
“Jim was to our company, a true editorial partner, recognizing the newness of our brand, the opportunity which exists for our products. [He] always positioned our company honestly and accurately through Home Décor Buyer. Andrew Joyce (formerly), PTMD USA
“Jim is one of the finest editors I have with whom I have ever worked. His ability to anticipate design trends put Home Décor Buyer on the cutting edge of home products publications. He is also a delight to work with and a committed team player.” Anne Holton, (formerly) Eastern Sales Manager, Hoyt Publishing