Communicating. For business

Browsing Archive: January, 2010

Editors Say 'No.' Publishers Say 'Yes'

Posted by Jim Carper on Sunday, January 31, 2010, In : publishing 
It took me a few years to learn this, but I know it's true:

The difference between editors and sales people is that the former say "no" while the latter say "yes."
Editors say:
No. We are not going to run your press release as is.
No. We are not going to allow you to approve the story.
No. We are not going to quote you just because you're an advertiser.
No. We are not going to write about that topic because it's irrelevant to our audience.

Sales people say:
Yes. We'll put your ad far forwar...
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Multichannel Publishing

Posted by Jim Carper on Sunday, January 31, 2010, In : social media 

Retailers have stores, store-in-stores, catalogs and websites to push their wares out to the buying public. It’s called having multiple channels.
Publishers, too, have (or should have) mulitiple methods of distribution. Here is one of the best, most-succinct explanations why:


“With the Internet, with YouTube, with TiVo, with cable TV, people are selective viewers now. There may be a group of people in Washingt...


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Meet Jim Carper


I am a communicator. I handle social media (blogs, Twitter), I write newsletters, I edit print magazines, I develop e-mail marketing campaigns, I establish blogs, I write content for website. My background also include public relations. Having edited business magazines in many industries, I know what editors need. I can write meaningful press releases and make relevant pitches.