Communicating. For business

Showing category "publishing" (Show all posts)

Vids! What’s the matter with vids these days?

Posted by Jim Carper on Monday, May 17, 2010, In : publishing 
Don’t magazine editors watch TV? Having viewed the videos they produce for their magazines, I conclude they do not. My chief complaints: The videos are too long. They consist only of talking heads. They are not compelling. They are boring. And sloppy. I’ve seen misspellings of proper names (companies and individuals) in the titles. How’s that for establishing authority?

Why are print editors, who are so good at telling stories on glossy paper, so bad at telling a story in a different m...
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Editors Say 'No.' Publishers Say 'Yes'

Posted by Jim Carper on Sunday, January 31, 2010, In : publishing 
It took me a few years to learn this, but I know it's true:

The difference between editors and sales people is that the former say "no" while the latter say "yes."
Editors say:
No. We are not going to run your press release as is.
No. We are not going to allow you to approve the story.
No. We are not going to quote you just because you're an advertiser.
No. We are not going to write about that topic because it's irrelevant to our audience.

Sales people say:
Yes. We'll put your ad far forwar...
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Meet Jim Carper


I am a communicator. I handle social media (blogs, Twitter), I write newsletters, I edit print magazines, I develop e-mail marketing campaigns, I establish blogs, I write content for website. My background also include public relations. Having edited business magazines in many industries, I know what editors need. I can write meaningful press releases and make relevant pitches.