Communicating. For business

Showing Tag: "marketing" (Show all posts)

Trade Show Exhibitors: Think Like A Newsman

Posted by Jim Carper on Wednesday, April 21, 2010, In : social media 

Trade shows and social media are made for each other.

Shows consist of you, your product and your customers. Social media allow you to share this information.

It's important to document the event. Besides your booth, the one key piece of equipment to take is a digital camera with video and voice recording capabilities. I've covered hundreds of trade shows from the media side. My digital camera has become as indispensable as pen and paper.

With this camera, you are creating the raw material...


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Business lessons

Posted by Jim Carper on Sunday, February 21, 2010,
I have edited business magazines covering real estate, food & beverage, travel and tourism, retailing and construction. I’ve interviewed hundreds of business owners and executives. Here are some universal business lessons I’ve learned:

1. Outsource what is not your specialty.
Homebuilders outsourced just about...


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Meet Jim Carper


I am a communicator. I handle social media (blogs, Twitter), I write newsletters, I edit print magazines, I develop e-mail marketing campaigns, I establish blogs, I write content for website. My background also include public relations. Having edited business magazines in many industries, I know what editors need. I can write meaningful press releases and make relevant pitches.