Don’t magazine editors watch TV? Having viewed the videos they produce for their magazines, I conclude they do not.
My chief complaints: The videos are too long. They consist only of talking heads. They are not compelling. They are boring. And sloppy. I’ve seen misspellings of proper names (companies and individuals) in the titles. How’s that for establishing authority?
Why are print editors, who are so good at telling stories on glossy paper, so bad at telling a story in a different m...
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