Retailers have stores, store-in-stores, catalogs and
websites to push their wares out to the buying public. It’s called having multiple
channels.
Publishers, too, have (or should have) mulitiple methods of
distribution. Here is one of the best, most-succinct explanations why:
“With the Internet, with YouTube,
with TiVo, with cable TV, people are selective viewers now. There may be a
group of people in Washingt...
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